ASSEMBLY


As part of the 2025 graduate show at Birmingham City University, I took the role of project manager which saw me take control of most of the major decisions regarding the branding and setup of the show.

This included designing a custom typeface (named Assembly) that would end up being used across the entire show’s identity. The bold, geometric, stencil-like construction has been carefully considered to allow the typeface to exist in both a digital and physical environment. The ‘This Way Up’ arrows used for the logo was an extension of the typeface, ensuring that the visual identity remained cohesive.
Project Type: Type Design, Branding
Graduate Show Name: This Way Up
Date: April 2025