OUTSIDE THE LINES
Brand identity and launch campaign following the idea of contour lines, based off the black lines in the 1TRL trail running shoe design. They reflect the metaphorical and physical ups, downs, and unity of trail running while connecting individuals across cities and cultures. With the aim of breaking free from the rigid routes and routines of the city, Outside The Lines is a visual shorthand for resilience, rhythm, and respect for the natural world. It’s values mirror Merrell 1TRL’s blend of heritage, function and fashion.
Agency: Tangent
Date: April 2025